Siyuan Zhao
NEO Classification for Textile Utilities

Abstract

This research investigates a new classification for apparel that is based on the cognitive and emotional needs of shoppers. Providing fashion clothing shoppers with such an option can be compared to providing people with vitamin options they can choose from according to their health needs. This study aims to generate a new classification system for the fashion industry, based predominantly on the idea of enhancing positive emotions through clothing. Clothes have often been referred to as a person’s second skin, as individuals’ ways of thinking and emotional tendencies are already reflected in what they wear. A more concerted focus on the materials used in designing fashions will create new categories of clothing from which to choose. Life as we know it has changed in many ways as a result of the coronavirus pandemic. The fashion industry should follow the trend of adjusting business as usual to accommodate the special conditions created by this pandemic. This study proposed a new category of clothing that was tested using prototypes of masks designed not only to prevent the spread of COVID-19 but also to enhance the positive emotions of the person wearing it. Creating a new category of clothing that enhances positive emotions and helps to relieve stress represents an innovative way to accomplish this.

Keywords: materiality; textile; fashion; emotion; positive