Mallaa Alamoudi
Design for the Saudi Government: Integrating Graphic Design Practice to Improve the Experience of Public Services

The Saudi government aims to improve the experience of its public services. This is envisaged as a process to meet citizens’ needs and aspirations for public service by establishing active communication between different government agencies, suppliers and stakeholders. For this reason, I hypothesise exploring the potentiality of graphic design to improve public services.

This practice led PhD research resides at the intersection of graphic design, social design and service design, with particular reference to the work of Jorge Frascara, Teal Triggs, Yoko Akama and Jonna Choukeir. Theses authors have in common their graphic design background, social design thought leadership, and exposure to different cultures in their education and practice. Due to the lack of Saudi scholarship in the previous fields, I synthesis elements from Western design models. Precisely, I question the transferability of Western Covid-19 participatory design response to the Saudi context.