Market research and insight consultancy One Minute to Midnight has expanded its London office with the hire of Emily Hoong. The move comes as the firm looks to grow both its UK and US hubs.
Founded in 2016, One Minute to Midnight is a global market research and consulting firm. With offices in New York and London, it supports businesses in sectors such as sport, travel, FMCG, ecommerce and entertainment. Recent projects have included helping social media titan TikTok understand its radically changing audience, and supporting PlayStation with positioning its leading titles, and to launch the PS5.